Solution: The main theme in Logo is infinity sign, combined with first letters C and O. Infinity is a symbol of circulatory system.
That icon can be used separate from the font, so in Cyrillic version of Logo it becomes an additional element of the combined logo. Distinctive brand colors were selected based on close competitors analysis. Basic branding items, signboards, concept of navigation system and posters concept were developed for the client. Project was developed in cooperation with Milk agency, 2019